Want your dough to make you dough?
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Turn Your Cookies Into Cash For Your Next Date Night... Next Family Vacation... Or Even Your Next House Payment!
I'm giving you the sweet secrets to making your "little cookie hobby" into a profitable 5-figure business...
even if you live in a small house in a small town and barely know what Instagram is.
Developing your cookie skills while getting the hang of the business side has never been this easy!
You already LOVE making cookies.
You're probably pretty good at it!
But not just good... you're READY to get SERIOUS about cookies and turn this delicious hobby into a real business.
You're probably pretty good at it!
But not just good... you're READY to get SERIOUS about cookies and turn this delicious hobby into a real business.
Where will I find the time to turn this hobby into a business when….
- I already have a job — there simply aren’t enough hours in the day?
- I’m all about that #momlife? Full-time Cookier sounds great, but I want balance in my life...
- I know my cookies are cute, but I’m not sure people would pay for them...
- Technology is my kryptonite...
- Social media influencer status seems completely out of reach, and...
- Pricing my cookies correctly gives me a headache faster than trying to solve a Rubik’s Cube!
I Get it!
Being a Cookier is great, but the overwhelm and anxiety that come along with thinking about the never-ending list of skills and tasks it takes to turn your passion into a profitable home-based business is enough to make ANYONE throw in the towel before they even begin.
But today, you're in luck, because you have a big advantage...
It's a little thing I like to call...
Dough Makers Takes The Guesswork Out Of...
- Mastering High-Level Cookie Decorating Skills
- Marketing on Social Media
- Finding Clients
- Pricing Your Products
- Handling Order Fulfillment
-
Business Finance and Logistics
-
and so much more!
This is the course I wish I’d had when I was starting out.
Here’s a taste of what you’ll find inside Dough Makers:
01.
LEARN TO PRE-SALE QUICK WIN
(MAKE A PROFIT IN 14 DAYS OR LESS)
This is where you’ll learn that making $1,000 in 2 weeks is actually possible, even in the beginning!
We go over pre-sale pricing, pre-sale marketing, and how to know when you can’t take any more orders. You’re given an hours and costs tracking sheet, a request order form, and a time tracker worksheet so you can learn the order flow, when to bake, and when to have your orders picked up.
WALK AWAY WITH
VALUE: $350
02.
BRANDING:
THE BASE RECIPE FOR YOUR BUSINESS
It can be easy to get stuck on color palettes, font type, logo creation…
So here's where we smooth out the process for you. When you finish this module, you’ll have a name, logo, and color palette that connect to your core values.
WALK AWAY WITH
• Your awesome Cookie Business name
• A Business Logo you love
• Color palette you adore
• Business font type for all your marketing and swag
VALUE: $350
03.
BUSINESS SETUP:
PREP YOUR BIZ KITCHEN FOR SUCCESS
All the business ins and outs in one place to set you up for success, even if you don’t know anything about business.
You will receive a resource guide to determine the home-based bakery laws in your area so you’re always in compliance, as well as set up your business, register with the state, determine which entity is right for you, and set up your bank accounts to avoid additional taxes on the backend.
And since none of that is super fun, we’ll also get into the beginning stages of setting up your social media accounts!
WALK AWAY WITH
• Home-based bakery laws in your area
• Business setup resource guide
• Business registration directions
• How to determine which entity is right for you
• Best ways to set up your business bank account
• Social media account setup
VALUE: $350
04.
BUSINESS FINANCES:
IT’S ALL ABOUT THE DOUGH!
WALK AWAY WITH
• Cookie business bookkeeping information
• Business tax guidance
• Business numbers translation
• How to analyze your cookie numbers
• Interactive numbers spreadsheet
• Business tax secrets and resources
VALUE: $350
05.
BUSINESS SYSTEMS:
CREATING YOUR CANVAS FOR SUCCESS
You have a process for cookie making; now it’s time to have one in your business.
A step-by-step customer service system is how you’re going to do that. You’ll be able to overcome pricing objections and customer complaints and learn how to set expectations.
You’ll also learn how to automate your business with project management tools and spreadsheets and how to connect all of them so they work together (without you making them work).
We’ll go over managing your time with time-blocking worksheets so you are working smarter and not harder.
WALK AWAY WITH
• Step-by-step customer service system
• Overcome pricing objections and customer complaints
• How to automate your business
• Connect all your Project Management tools and spreadsheets
• Time-blocking worksheets
VALUE: $350
06.
MARKETING: CAPTIVATE WITH THE AROMA OF HAPPINESS
Don’t worry, it’s not what you think. You don’t have to be an Instagram influencer to have a successful business.
There’s no guesswork with the Content Flavors worksheet, where we strategize and outline what, when, and how often to post. I’ll teach you how to share effectively as a Cookier, how to take beautiful photos of your cookies, and how to create amazing cookie videos.
Let’s set up your social media profile! You’ll get a bio worksheet so your bio tells people who you are and what you can do for them.
There’s no guesswork with the Content Flavors worksheet, where we strategize and outline what, when, and how often to post. I’ll teach you how to share effectively as a Cookier, how to take beautiful photos of your cookies, and how to create amazing cookie videos.
WALK AWAY WITH
• Successfully set-up your entire social media profile
• Understand what to tell people who you are and what you can do for them
• Know what, when, and how often to post
• How to share effectively as a Cookier
• How to take beautiful photos of your cookies
• How to take beautiful photos of your cookies
VALUE: $350
07.
PRICING YOUR PRODUCTS:
DOUGH MATTERS PRICING SYSTEM
What you do takes time and a whole lot of skill. We’re going to make sure you’re being compensated appropriately so you don’t get burnt out.
To make sure your cookies are the best of the best, you’ll learn how to keep your cookies fresh and how to treat your customers better than the rest with special customer coupons.
You can also add a DIY kit to your list of products with the printable instructions provided in this module.
Jump into the price setting worksheet and learn how to set your pricing and when to raise your prices based on your skill set and market competitors.
To make sure your cookies are the best of the best, you’ll learn how to keep your cookies fresh and how to treat your customers better than the rest with special customer coupons.
You can also add a DIY kit to your list of products with the printable instructions provided in this module.
WALK AWAY WITH
• How to set your cookie pricing
• When to raise your prices
• How to keep your cookies fresh
• How to utilize special customer coupons
• Create your very own DIY kit
VALUE: $350
08.
DOUGH MAKERS MINDSET!
WALK AWAY WITH
• Shift your mindset for success
• Celebrate your accomplishments
• Live the Dough Maker Manifesto
• Set achievable goals
• Master mindset hacks
VALUE: $350
plus...
ADVANCEDWORKSHOP
The Art & Science of Cookie Design
VALUE: $369
and...
8 Weeks of Group Coaching with Lolly!
Strategic Implementation. Real-Time Guidance. Industry-Level Insight.
This is not casual Q and A.
Join Lolly for 8 weekly Q&A coaching calls where you can bring your toughest challenges and get direct guidance on building your cookie business.
This is eight weeks of focused group coaching designed to help you refine, position, and scale your cookie business with intention.
Each call is designed to help you break through any roadblocks—whether it’s pricing, marketing, or perfecting your designs—so you can gain clarity, take action, and start turning your cookie passion into real profit.
VALUE: $3,000
Inside the 8 weeks, in addition to core topics included in the main course, we will cover:
-
Marketing Strategy for Cookiers
Deep dives into what is working right now, how to position your offers, and how to market without noise or guesswork. -
How to Teach a Profitable Cookie Class
From structuring your curriculum to pricing, promotion, and execution. You will learn the do’s and don’ts so your classes are organized, profitable, and repeatable. -
Markets & Booth Sales Strategy
How to project revenue, plan inventory, price effectively, and avoid common mistakes that drain profit at in-person events. -
Social Media Systems and Updates
Clear direction on how to show up strategically, adapt to platform changes, and create content that converts. -
Navigating Natural Colors
Understanding the growing demand for natural ingredients and how to incorporate dye-free or natural options without sacrificing quality or efficiency.
We will also cover industry updates and a 2026 forecast so you understand emerging trends, shifts in buyer behavior, and how to position your business proactively instead of reactively.
Each weekly session includes live coaching and implementation-focused Q&A. Bring your real numbers, real offers, real questions. Leave with clarity and direction.
You are not just learning.
You are refining your business in real time.
With direct access to Lolly and a room full of serious bakers building intentionally, you will move faster, cleaner, and with far more confidence than trying to figure it out alone.
You didn't think that was everything, did you?
Here at Dough Makers, we believe in building your business AND expanding your Cookie-Making Skills…
When you join the Dough Makers community, you’re not building alone.
You’ll gain access to a focused network of serious bakers, weekly accountability to keep you executing, and monthly engagement and insights to help you stay sharp, supported, and moving forward.
This is where consistency replaces isolation.
it's time for free gifts!
FREE GIFT #1
The Art of Selling Your Cookies + Money Mindset
How to Make Your Dough Grow, new products, The Art of Selling/Marketing, Money Mindset, and more.
VALUE $430
FREE GIFT #2
Social Media Success
6-Month Social Calendar & Post Prompt Guide
VALUE $315
FREE GIFT #3
Lifetime Facebook Group Access
Exclusive Lifetime Access to the private Dough Maker community Facebook group
VALUE $197
FREE GIFT #4
Expert Business Setup Help
Complimentary planning session with our expert financial partner to help you set up your business the right way. (You only pay the hard filing fees).
VALUE $2,000
FREE GIFT #5
Exclusive Dough Makers Gift Set
A sleek matte black tumbler, a custom enamel pin with a secure rubber backer, and a premium scribe with an exclusive DM charm. Perfect for adding style to your kitchen and precision to your cookie creations!
VALUE $80
EXCLUSIVE BONUS:
Lifetime Access to the Royal Kitchen Crew:
The all-in-one cookie decorating hub
VALUE $4,500
When you enroll in the Dough Makers Business Academy, you won’t just learn how to build a profitable cookie business—you’ll also receive lifetime access to my private membership, the Royal Kitchen Crew. This is my complete cookie decorating library and creative hub, where thousands of cookiers go to sharpen their skills, find inspiration, and grow their confidence behind the piping bag. Inside, you’ll unlock an ever-growing collection of cookie classes, decorating tutorials, recipes, technique guides, and creative resources you can return to anytime you need fresh ideas or a refresher. Think of it as your permanent cookie studio and inspiration vault. It’s a place where you can continue mastering techniques, experimenting with designs, and strengthening the foundation that makes your cookie business stand out. Normally, access to this membership alone is worth over $4,500 in classes, training, and resources, but when you join the Dough Makers Business Academy, it’s included for life, at no extra cost to you.
Let's review this recipe for cookie business success...
Total Value = $13,691
Normal Academy Price: $1,997
But your price during this special offer is...
Only $1497
That’s over 85% off the full value — and this is the only time you’ll see this price.
No payment plan.
No recurring fees.
One decision. Lifetime access to Dough Makers AND Royal Kitchen Crew.
No payment plan.
No recurring fees.
One decision.
Lifetime access to Dough Makers AND Royal Kitchen Crew.
That's over 85% off!
OR pay $547/mo for just 3 months
That's over 85% off!
I’ve helped thousands of people who doubted their cookie skills, were confused about business tech, and who feared taking precious time away from their family to turn their cookie hobby into a business that makes a profit month after month.
"I need to give myself a high five ✋😌
Several months ago I said I wanted to have a record month and….. in November my sales were just dollars shy of my goal! 😮
Like, what?!?!
Cheers to 2022 goals and smashing them!"
- KARI L.
"I want to thank you for guiding us through Dough Makers.
My first two events were sell-outs. My third is coming up in three weeks… can’t tell you how much help you have been. Thank you!"
- MELODY S.
Total Value = $13,691
Normal Academy Price: $1,997
But your price during this special offer is...
Only $1497
That’s over 85% off the full value — and this is the only time you’ll see this price.
OR pay $547/mo for just 3 months
That's over 85% off!
Have Questions?
Let's Answer Them!
How much time does this take each week?
You can do the Dough Makers Business Academy at your own pace. All the modules and advanced workshops are available to you when you register, so go as fast or as slow as you want!
What is the guarantee?
When you join the Dough Makers family, we make sure you have all the tools and training you need to succeed. You are given instant access to everything we have available and can go as fast or as slow as your life permits. If you ever need help, reach out and we’ll be there for you.
I’m so confident in Dough Makers that I’m happy to offer this guarantee: If you aren’t absolutely thrilled with your purchase and you aren’t deeply satisfied with your new cookie business resources, let me know and we'll make it right.
What if I’m not successful?
Dough Makers Business Academy is designed to set you up for success. Years of research and tracking and adjusting have gone into this academy. If you put in the work and ask for help when you’re stuck, you will be successful.
Is this for a beginner Cookier?
While the Dough Makers Business Academy will help someone with any level of cookie skills, the advanced workshops are designed for Cookiers that have mastered the basics of cookie making and decorating.the workshops, view the modules, and create all the necessities that go along with building a business.
When does Dough Makers Business Academy start?
Everything is pre-recorded. Once you go through the secure checkout process, you’ll have immediate and unlimited access to all available course materials. Take it at your own pace, on your own time. No dates, no deadlines, no pressure!
What if I get in there and have questions?
That’s what makes the Dough Makers Facebook group so awesome! You can post your questions, troubleshoot any issues, and get all the help and encouragement you need.
I’ve tried a cookie business before and failed. How will Dough Makers help me?
You know, the same thing happened to me. Now I’ve run my business long enough to know where all the trouble spots are, and Dough Makers covers all that and more. I’ll break down every aspect of running a cookie business, from logos and brand colors to bookkeeping and mastering techniques—even down to fine-tuning your mindset. I walk you through the entire process from start to finish so you won’t fail again.
What if I already have a cookie business?
There’s so much more to a successful, profitable cookie business than being in business. Everything from thickness of the cookies to consistency of the royal icing, different drying times, application tips, and more… it all affects how your cookies turn out. I’m revealing all my pro secrets so you can go from “great baker” to “true artist” in the kitchen!
What if I’m completely new to running a business and have no clue where to start?
Dough Makers is perfect for complete beginners! I’ll show you everything you need to get started, from the fun stuff like branding to the not so fun stuff like laws around baking in your own home (yes, it’s a thing), LLCs, and taxes. You’ll learn how to level-up your cookie skills and how to price your creations. I left nothing to chance, and if you do have a question or get stuck, you can always reach out in the Facebook group and get answers from other Cookiers who’ve been there before.
Do I need any special equipment for Dough Makers?
One very important tool you’ll need is access to the internet. Without it, you won’t have much luck watching the workshops and trainings or running your business. If you have basic tools for cookie baking you’ll do just fine, but keep in mind that when you get to the advanced masterclasses you may need some additional equipment.
You keep calling it a class or a course. Will there be a test? How does that work?
There’s no test with Dough Makers. We are equipping you to get down to business, not putting extra stress and pressure on you if you don’t want it. That said, I’d love to see your results! You can share them in the Dough Makers Facebook group.
How does the course work?
Once you enroll, you’ll be emailed access to your course dashboard, which is powered by a website called Teachable. That’s where all the lessons and bonuses will be. You can access the dashboard on any computer, smartphone, or tablet. There’s also a Teachable app you can download, if you’d like. Course materials include video lessons, audio files, and PDF downloads. You can go through each lesson at your own pace and keep track of your progress right there in the dashboard.
What all is included?
Dough Makers includes everything you need to run a profitable cookie business. The course has 8 modules, as well as all of the bonus content, resources and printables, workshops and masterclasses. Included are order forms, pricing guides, bookkeeping and tax lessons, and membership in the Dough Makers Facebook group. You’ll also get a 6-month social calendar & post prompt guide, plus 8-weeks of coaching with Lolly!
Will Dough Makers teach me how to make money with cookies?
Yes, this is a business course! Dough Makers will equip you with all the tools you need to be successful. That includes pricing, marketing, mindset, and much more.
I’m feeling pretty stressed right now / I have a lot going on / there’s a lot on my plate at the moment. Why should I join Dough Makers?
Whether you’re feeling too isolated, too stretched, too depressed, or just too everything about starting a cookie business, Dough Makers will help. In this course, I’m showing you everything from how to set up your business to advanced masterclass techniques to pricing accurately and cookie business mindset. This is one of those few things that you can do for yourself that also has loved ones begging you to do more of it! Cookies make everything better!
THE DOUGH MAKERS guarantee
We are committed to your forward momentum and will work with you to ensure you have what you need to move confidently through the material.
When you join the Dough Makers family, we make sure you have all the tools and training you need to succeed. You are given instant access to everything we have available and can go as fast or as slow as your life permits. If you ever need help, reach out and we’ll be there for you.
I’m so confident in Dough Makers that I’m happy to offer this guarantee: If you aren’t absolutely thrilled with your purchase and you aren’t deeply satisfied with your new cookie business resources, let me know and we'll make it right.
8 WEEKS GROUP COACHING with Cookie Biz Expert Lolly to knock out any hurdles. . . . . . . [$3,000 VALUE]
8 EXPERTLY CURATED MODULES to next-level your cookie business. . . . . . . . . . . . . . . . . . [$2,800 VALUE]
ADVANCED WORKSHOP: The Art & Science of Cookie Design. . . . . . . . . . . . . . . . . . . . . . . . . . . [$369 VALUE]
BONUS: The Art of Selling Your Cookies + Money Mindset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [$430 VALUE]
BONUS: 6 Month Social Calendar & Post Prompt Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [$315 VALUE]
BONUS: Exclusive Dough Makers Tumbler, Pin, & Scribe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [$80 VALUE]
BONUS: Lifetime Facebook Group Access
(Dough Maker’s Cookier Crew) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [$197 VALUE]
BONUS: BUSINESS SETUP HELP - (You only pay hard filing fees) . . . . . . . . . . . . . . . . . . . . . . [$2,000 VALUE]
Complimentary planning session with our expert financial partner to help you
set up your business the right way, know what to file to get started, and more!
EXCLUSIVE BONUS: Lifetime Access to the Royal Kitchen Crew - The all-in-one cookie decorating hub. . . . . . . .[$4,500 VALUE]
8 WEEKS GROUP COACHING with Cookie Biz Expert Lolly to knock out any hurdles [$3,000 VALUE]
8 EXPERTLY CURATED MODULES to next-level your cookie business
[$2,800 VALUE]
ADVANCED WORKSHOP: The Art & Science of Cookie Design
[$369 VALUE]
BONUS: The Art of Selling Your Cookies + Money Mindset
[$430 VALUE]
BONUS: 6 Month Social Calendar & Post Prompt Guide
[$315 VALUE]
BONUS: Exclusive Dough Makers Tumbler, Pin, & Scribe
[$80 VALUE]
BONUS: Lifetime Facebook Group Access
(Dough Maker’s Cookier Crew)
[$197 VALUE]
BONUS: BUSINESS SETUP HELP - (You only pay hard filing fees)
[$2,000 VALUE]
Complimentary planning session with our expert financial partner to help you set up your business the right way, know what to file to get started, and more!
EXCLUSIVE BONUS: Lifetime Access to the Royal Kitchen Crew - The all-in-one cookie decorating hub [$4,500 VALUE]
Total Value = $13,691
Normal Academy Price: $1,997
But your price during this special offer is...
Only $1497
That’s over 85% off the full value — and this is the only time you’ll see this price.
No payment plan.
No recurring fees.
One decision. Lifetime access to Dough Makers AND Royal Kitchen Crew.
That's over 85% off!
OR pay $547/mo for just 3 months
“My cookie business paid for a trip to see family in MN and the blessing to give extra to a family in need at church! ”
- RUTHIE R.
“Best money I ever invested for my cookie business. I am a specialty baker (cheesecakes) and only got into cookies about 2 years ago. I couldn't find a good recipe or good royal icing recipe and my technique was terrible. Bought the cookie bundle and have not had an issue with my cookies spreading, my icing is so white and fluffy and I am always complimented on my cookies. Lollys is the place to be!”
- KELLY M.
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